Social media has become a gamechanger for making your exhibition a success. By using social media platforms before, during and after the event, you can get your brand out there, connect with attendees, and drive more traffic to your booth. Here’s a simple guide on how to make the most of social media to ramp up your exhibition efforts.
1. Get people excited and aware of your event in advance:
• Announce Your Spot: Let your followers know you’ll be exhibiting soon. Share your booth location, any special deals and sneak peeks of what they can expect.
• Event Hashtags: Create or jump onto the event’s hashtag and encourage your audience to use it. It helps you track the buzz and gives your booth more exposure.
• Teasers and BTS: Share behind-the-scenes pics and updates on your stand setup or what you’re bringing to the event. This builds curiosity and engagement!
2. Keep people engaged during the exhibition with real-time updates:
• Live Posting: Share quick posts, photos, and videos of your stand, product demos, and anything exciting happening around your booth.
• Interact with Visitors: Respond to comments, and questions, and engage with people tagging your brand. It’s a great way to connect with visitors.
• Make sure to use the official event hashtags to stay in the loop and give your posts more visibility!
3. Get interactive! Create content that draws people to your booth and gets them involved:
• Live Streams: Stream live demos, interviews, or walk-throughs of your booth to give those who couldn’t attend a virtual experience.
• Competitions & Giveaways: Run contests or giveaways that require people to visit your booth or participate online.
4. Post-Event Follow-Up. Make sure to keep the conversation going even after the event wraps up:
• Share the Highlights: Post photos, videos, or key moments from the event to keep the buzz alive.
• Thank You Posts: Send a shoutout to attendees, partners, or anyone who dropped by your booth.
• Follow Up with Leads: Use social media to follow up with any leads or new connections you made.
5. Make sure your social media aligns with the rest of your marketing strategy:
• Cross-Promotion: Use social media to amplify your email campaigns, website content, or even printed materials at the event.
• Consistent Messaging: Keep your message and branding consistent across all platforms to reinforce your goals and objectives.
Social media is a brilliant tool for taking your exhibition to the next level. Whether you’re promoting beforehand, posting live updates during the event or following up after, it can help you stand out, engage with your audience, and bring more people to your booth. Tie it all together with your overall marketing strategy, and you’re set for exhibition success!
Let Exhibition & Display Services help you make your next event a hit with custom-built displays and the best exhibition solutions. Reach out today to learn more!